In today’s world the influence of mass media in the population is impressive, especially in the lower age groups. Obviously the item of junk food does not ignore this, and the amount of advertising that is displayed on television in this respect is enormous, especially at times when children watch television.

This happens on a global scale, of course, but in some countries the authorities are aware of the situation and decide to take action on the matter. The case of England is one of them.

This country is a very strange happening. Due to the overwhelming amount of advertising material on the junk food that is passed via TV, the Labor Government has decided to send a warning to restaurants with serious bans junk about it.

The famous “White Paper” of the Labor government is the text that imposes these prohibitions, and fears of several fast food outlets.

Given this context, fast food outlets have reacted in an unusual manner, but very smart. Have decided to cut themselves with such advertising their products, such as Walkers and Kraft greatly reduced the fat in their products, while McDonald’s has included salads on their menus.

Indeed, 44,336 notices of telecasts during children’s programs has been passed to the figure of 34,703, which implies a reduction of 20%.

I do not know if this speaks well of the Labor Government or the local junk food. The fact is that the results are obvious, and this shows that if measures are taken seriously it is possible to combat childhood obesity.